Yes, exactly. Free users are likely not going to stick UNTIL very later. I remember using lucidchart.com from time to time. I just needed a quick sketch and I c

Yes, exactly. Free users are likely not going to stick UNTIL very later. I remember using lucidchart.com from time to time. I just needed a quick sketch and I could bypass the free limit with some careful tricks. Until I was required to make more and bigger architectural diagrams did I sign up as a paid customer. Free users are basically visitors and focusing on them early on is a distraction (focus on what isn't interesting to your paid users) - and if there is a group of people willing to pay, they will most likely have common expectations for what the product should be.