More of a trend, I call it the Stripe-design language/style, since they are becoming famous for design a lot of people use that as inspiration, it probably conv

More of a trend, I call it the Stripe-design language/style, since they are becoming famous for design a lot of people use that as inspiration, it probably converts well, observed common features: Gradients Diagonal limits between sessions, these escape a little bit from traditional HTML-boxed content and suggest scroll-down behavior. Top left Logo, top menubar for quick navigation. Text to the left, images to the right