Sure, except just about every example of companies doing the right thing had the flame of regulatory action and fines burning underneath them. If there was no r

Sure, except just about every example of companies doing the right thing had the flame of regulatory action and fines burning underneath them. If there was no risk of severe financial backlash, they'd keep pushing harder. Not to mention the huge swaths of the US where there is either effectively or actually only one carrier. These companies don't act nationally - they will target their efforts to desperate areas where their customers will have no choice but to accept their terms. What incentive would they have to "innovate" or "improve service?" None.