> How many marketers do you know? I've talked with hundreds or thousands. But the underlying idea comes from Seth Godin, who I'm sure has talked with at least

> How many marketers do you know? I've talked with hundreds or thousands. But the underlying idea comes from Seth Godin, who I'm sure has talked with at least an order of magnitude more. He has lots of posts on this theme, e.g.: http://sethgodin.typepad.com/seths_blog/2012/07/the-importance-of-going-first.html http://sethgodin.typepad.com/seths_blog/2012/07/the-importan... It's trivially easy to test the idea, just going on Bumble Networking (most people are marketers) and offer some new product or service that is obviously a no brainer. It doesn't matter if the thing you're selling doesn't actually exist, as long as it would be clearly beneficial. And just keep track of how much interest you actually get, versus people who just want to "make an instagram" or whatever.