It's very obvious that advertisers discovered reddit for viral marketing some time ago. In the last few years the number of highly upvoted posts on /r/all that

It's very obvious that advertisers discovered reddit for viral marketing some time ago. In the last few years the number of highly upvoted posts on /r/all that include logos and company names increased dramatically. It's common to find top posts titled along the lines of "My SO and I recreated our first date at <fastfood joint>" or "The store where I work wanted to burn these clothes but I saved them: <link to image with cloths from a specific designer>". Sometimes top comments were obviously made by advertisers where someone asks for a better alternative of a product depicted in the post and another one answers only 1 minute later with high praise for another product. I don't believe that every mention of a product is directly advertising but I noticed a steep increase of users mentioning products directly by name and model number over the time.