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Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?
by brink 9y ago
Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?
- raverbashing 9y agoadd to it Astroturfing and other forms of opinion manipulation
- losteric 9y ago"viral" advertising, astroturfing, and automated propaganda is hard to do correctly, but it's immune to adblockers.
- pavel_lishin 9y ago> Effective "viral" advertising and automated propaganda isn't cheap It might have a better return on investment than ads.
- ivarv 9y agoThis is by far the best way to stretch your marketing dollar on reddit, but (aside from AMAs) seems difficult for reddit themselves to monetize.
- pen2l 9y agoReddit as a monolith is pretty good at catching that. Sure it'll miss one or two every now and then, but I don't see it being inundated by organic marketing anytime soon. Also, as I understand it, they have been working on catching this stuff behind the scenes and they seem to be doing okay.
- aaron-lebo 9y agoReddit has an incentive to ignore and deny astroturfing. Go to a subreddit, look at account activity, and it is obvious they don't have it under control, at all. But Reddit was built on fake activity, so what is new.
- BoiledCabbage 9y ago> but I don't see it being inundated by organic marketing anytime soon. Because it already is
- pc86 9y agoSerious question, how is Reddit/Advance Publications making money off of AMAs? Are the mods of that sub Reddit employees?
- foepys 9y agoIt's very obvious that advertisers discovered reddit for viral marketing some time ago. In the last few years the number of highly upvoted posts on /r/all that include logos and company names increased dramatically. It's common to find top posts titled along the lines of "My SO and I recreated our first date at <fastfood joint>" or "The store where I work wanted to burn these clothes but I saved them: <link to image with cloths from a specific designer>". Sometimes top comments were obviously made by advertisers where someone asks for a better alternative of a product depicted in the post and another one answers only 1 minute later with high praise for another product. I don't believe that every mention of a product is directly advertising but I noticed a steep increase of users mentioning products directly by name and model number over the time.
- TAForObvReasons 9y agoIncidentally there's a subreddit for that: https://www.reddit.com/r/HailCorporate/ https://www.reddit.com/r/HailCorporate/