We have always had this app as a demo/restricted version. It would restrict how long you could record tracks and how many map tiles you could download at a time

We have always had this app as a demo/restricted version. It would restrict how long you could record tracks and how many map tiles you could download at a time. With iAds, we thought maybe we could monetize better than just converting over to our paid app, since Lite users outnumber paid users 10 to 1, even with the restrictions. It will interesting to see how it goes - we'll be monitoring conversion to the paid app and we'll have to make sure this doesn't muck up the works.