3 ms·

> big watermark on it, so it can't be used to make an acceptable mockup Wouldn't that make it the perfect mockup material, as in, good enough to preview the fi

• bambax 9y ago
  Not really, because the blog post says the image was modified, and parts cloned, to match the aspect ratio of the final packaging. If you do this on a watermarked image, they you have to do the work again on a non-watermarked image.
  • croon 9y ago
    Which is why a mockup isn't made with that precision. It's only supposed to help you envision the final product, no more no less.
• Gh0stRAT 9y ago
  It wouldn't make it to production. Multiple design agencies send multiple mockups each to Netflix. Someone at Netflix picks a few that they like and then the original design agency has another set of artists ("Finishers") who made the high-res, non-watermarked, final image. The problem is, if your source images have watermarks and the competing design agencies' don't, Netflix is going to pick your mockups for finishing less often because they don't look as good. The market selects for design agencies that don't use images with massive watermarks in their mockups.
  • Mithaldu 9y ago
    Insightful reply, thank you! Makes me ponder what other kinds of angles of approach are required to "fix" this problem.