That, and getting casual, social use of mushrooms to appear in prominent TV shows and movies. Not the party scenes from a frat movie, but 30-, 40-, and even 50

That, and getting casual, social use of mushrooms to appear in prominent TV shows and movies. Not the party scenes from a frat movie, but 30-, 40-, and even 50-somethings consuming them in a social setting in which the supporting actors don't even raise an eyebrow or cast it in a positive light. Make it seem to the public that it's a normal thing, everyone is doing it. Once a large enough portion of the voting population see it as no big deal, they're more likely to say "why not?" at the polls, even if they don't have any interest in partaking. It takes several years, but it has proven effective.