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Thanks, great advice! I was focusing too much on CPM and rotating ads. I am experiencing huge growth though (constant 30% a month for the last 7 months) so I s

by relix 16y ago

Thanks, great advice! I was focusing too much on CPM and rotating ads. I am experiencing huge growth though (constant 30% a month for the last 7 months) so I should probably ask €600/month @ €1 CPM, or charge per week.

noodle 16y ago
perhaps. if you sell by the month, you've locked someone into paying for the full month. if you sell by the week, someone might pay for a week and then quit. depends on how much effort you're willing to put into ad sales/maintenance.
- Ardit20 16y ago
  I personally would probably go higher than $1 per 1000 views, but then my CPM is higher than 0.6, but for $1 you can use adsdaq which allows you to set your own CPM price, but of course you would not get 100% fill up rate, but I would assume that even with a 30% fill up rate, if you can get ten pence more or 40 pence, it probably would be worth it. I have no experience of such thing however, but I would at least try and ask for 1.2. You should remember that the 0.6 is through a middle man. And in any event the person would get back if they really want a deal and if they aren't really so keen then you hard loose much. So going for higher than you would be comfortable to settle with might be a good idea. And congrats! 500k page views is quite an achievement!
  - relix 16y ago
    Thanks for linking me to Adsdaq, looks very interesting! Apparently I can set backuptags, so if I have less than 100% fill rate I can put AdSense back. I won't risk earning less because of this. The advice on going a bit higher is great. It's typical negotiating stuff, so I'm guessing the person is expecting this. Thanks very much! The site has experienced enormous growth and I've had to switch servers twice the last year. It's taken 3 years to get this far but it's finally at a point where some money is coming in instead of going out. To think I was about to abandon it because it was costing me too much.
  - noodle 16y ago
    i agree about the price in general, but i was kind of aiming towards giving him fast advice for his side project. i'm fairly confident he'll sell something to the single buyer at the $1CPM rate. if he wants to rake in more customers and a higher rate, he'll have to put more time/effort into it, which he may or may not want to do.
- relix 16y ago
  Good point, it's not like people are standing in line to put ads on my site.

by relix 16y ago

noodle 16y ago

perhaps. if you sell by the month, you've locked someone into paying for the full month. if you sell by the week, someone might pay for a week and then quit. depends on how much effort you're willing to put into ad sales/maintenance.

Ardit20 16y ago
I personally would probably go higher than $1 per 1000 views, but then my CPM is higher than 0.6, but for $1 you can use adsdaq which allows you to set your own CPM price, but of course you would not get 100% fill up rate, but I would assume that even with a 30% fill up rate, if you can get ten pence more or 40 pence, it probably would be worth it. I have no experience of such thing however, but I would at least try and ask for 1.2. You should remember that the 0.6 is through a middle man. And in any event the person would get back if they really want a deal and if they aren't really so keen then you hard loose much. So going for higher than you would be comfortable to settle with might be a good idea. And congrats! 500k page views is quite an achievement!
- relix 16y ago
  Thanks for linking me to Adsdaq, looks very interesting! Apparently I can set backuptags, so if I have less than 100% fill rate I can put AdSense back. I won't risk earning less because of this. The advice on going a bit higher is great. It's typical negotiating stuff, so I'm guessing the person is expecting this. Thanks very much! The site has experienced enormous growth and I've had to switch servers twice the last year. It's taken 3 years to get this far but it's finally at a point where some money is coming in instead of going out. To think I was about to abandon it because it was costing me too much.
- noodle 16y ago
  i agree about the price in general, but i was kind of aiming towards giving him fast advice for his side project. i'm fairly confident he'll sell something to the single buyer at the $1CPM rate. if he wants to rake in more customers and a higher rate, he'll have to put more time/effort into it, which he may or may not want to do.
relix 16y ago
Good point, it's not like people are standing in line to put ads on my site.