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Josh Marshall at Talking Points Memo recently wrote about the crisis in online journalism and its ad-based model. http://talkingpointsmemo.com/edblog/theres-a-
by vonnik 9y ago
Josh Marshall at Talking Points Memo recently wrote about the crisis in online journalism and its ad-based model.
http://talkingpointsmemo.com/edblog/theres-a-digital-media-crash-but-no-one-will-say-it http://talkingpointsmemo.com/edblog/theres-a-digital-media-c...
Basically, advertisers are asking/paying for more video content, but readers/viewers don't actually want it, which is a disaster waiting to happen.
Also, the market is flooded with VC-backed publications (Buzzfeed, Axios, ...) dumping free content on readers in an attempt to achieve scale, and those publications are also failing to hit their targets.
https://www.cnbc.com/2017/11/16/buzzfeed-ipo-stymied-as-revenue-misses-target-dj.html https://www.cnbc.com/2017/11/16/buzzfeed-ipo-stymied-as-reve...
It's hard to compete against free...