Theyre already doing that with the sponsored content section and some really worrying companies (eg Facebook). Individual contributions towards specific causes

Theyre already doing that with the sponsored content section and some really worrying companies (eg Facebook). Individual contributions towards specific causes could very easily be capped if they were worried about distortion. In practice, as the UK Labour party has shown - create the right structures and you can drive out mega donors. The UK Labour party has gone from majority funded by millionaires to majority funded by small donors. The guardian could very easily take up the same democratic clarion call. But they don't want to.