I was explicitly referring to the topic at hand: Marketing abroad/International brands. What I described is undeniably one of the major reasons, if not the most

I was explicitly referring to the topic at hand: Marketing abroad/International brands. What I described is undeniably one of the major reasons, if not the most important one. Most true global brands were established in the post-war period (Spain couldn't have participated in it that is). Language barriers are a common issue for all our neighboring countries, more so in the past. > most of the people working today never lived through the worst of it You don't have to be around when the earthquake hits to live with its consequences. But sure, things are going somewhere, where exactly I'm not sure.