On the nose. Reads like he picked up a copy of Lakoff's "Don't think of an elephant!"and is attempting to apply framing theory. Great job sans the lack of detai

On the nose. Reads like he picked up a copy of Lakoff's "Don't think of an elephant!"and is attempting to apply framing theory. Great job sans the lack of details–though that in itself is probably intentional. It's useful to try out different metaphors and see what sticks.