"I think [Steve Jobs'] choice of a minimalist aesthetic comes from his fear of making the wrong aesthetic choice." If Alan Deutschman is correct, you are in go

"I think [Steve Jobs'] choice of a minimalist aesthetic comes from his fear of making the wrong aesthetic choice." If Alan Deutschman is correct, you are in good company. That said, I think many people forget that, while it's harder to screw up a "minimalist" design, it's also harder to create truly outstanding minimal design. The recent minimalism trend only perpetuates the conflation of simplicity and easiness. People also seem to conflate functional and aesthetic minimalism a lot.