> when you're paying per byte its in the ISPs' best interest to get you as many bytes as possible Yes, all other things being equal. But if the ISP owns a vide

> when you're paying per byte its in the ISPs' best interest to get you as many bytes as possible Yes, all other things being equal. But if the ISP owns a video streaming service, all other things aren't equal. Bytes from their own service bring them more revenue. > I firmly believe that the reason most ISPs want to be able to throttle isn't some nefarious plan to prioritise friendly providers, but simply to advertise more bandwidth than they have This would also be nefarious. "We said we can deliver X but we can't, so let's selectively degrade our service to make it seem like we can" is a nefarious plan. An honest plan would be to advertise "up to X Mbps, minimum of Y Mbps, charges prorated by available speed" and deliver on it.