There's some further analysis of their finances and strategy in this recent piece from The Drum: http://www.thedrum.com/opinion/2017/10/26/how-the-guardian-foun

There's some further analysis of their finances and strategy in this recent piece from The Drum: http://www.thedrum.com/opinion/2017/10/26/how-the-guardian-found-800000-paying-readers http://www.thedrum.com/opinion/2017/10/26/how-the-guardian-f...