It's really difficult (and really, really expensive) to recruit developers in Cambridge (even for Red Gate, which has a fantastic and very friendly company cult

It's really difficult (and really, really expensive) to recruit developers in Cambridge (even for Red Gate, which has a fantastic and very friendly company culture). We're talking upwards of £10-20k PER developer...so the innovation is finding and hiring 10 developers for a fraction of the normal cost (they interviewed hundreds of applicants and were still very picky about who they hired).