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From the announcement, you have: AWS Elemental MediaConvert AWS Elemental MediaLive AWS Elemental MediaPackage AWS Elemental MediaStore AWS Elemental

by jasode 9y ago

From the announcement, you have: AWS Elemental MediaConvert AWS Elemental MediaLive AWS Elemental MediaPackage AWS Elemental MediaStore AWS Elemental MediaTailor When put together, the combined scope of it seems to be a "backend services of Youtube" type of product. Youtube-as-a-Service: create a similar Youtube website without reinventing the wheel -- just use AWS Media Services. The market positioning of this is interesting. Instead of creating a "DroneFlying" channel on Youtube.com and attempt to monetize there, you create a url www.DroneFlying.com with AWS Media Services to serve the videos. I would expect some folks to come up with spreadsheets to compare the two strategies. (Another commenter mentioned it's a clone of Microsoft Azure Media Services. I looked at Azure and it seems to missing the backend services for ad monetization. That seems to a big differentiator with AWS Media Services and it makes it more like a Youtube-as-a-Service rather than an Azure Media clone.) The current offerings seem to favor some types of video sites but not others. For example, the AWS Media Services seems to be turnkey for a clone of Youtube or possibly Twitch.tv. However, it doesn't seem to be a good fit for replicating elearning sites like Pluralsight.com, Lynda.com, Coursera, Craftsy, etc. Training videos need chapters, timeline bookmarks, student commenting, chats, student & teacher interaction, etc. The AWS Media Services doesn't have the metadata infrastructure for that. You'd have to custom build a lot of extra code on top of it for a video training website.

mabbo 9y ago
> The AWS Media Services doesn't have the metadata infrastructure for that. You'd have to custom build a lot of extra code on top of it for a video training website. Maybe you want that. If you don't like the way it's done elsewhere, do it yourself. Or, build a Training Videos platform via this with the metadata format you like and sell it as a service to companies.
bsaraogi 9y ago
great analogy, but guess these things would comes eventually within the platform as it evolves, metadata/analytics keep following with adoption/conversion ?
- timc3 9y ago
  It’s a poor analogy because the original poster didn’t think about professional video such as live sports, music, news, broadcast productions as well as OTT. The metadata and analytics will be served by different solutions and products and this will adhere to certain standards and practices that is alien to solutions like Twitch/YouTube and the like. Disclaimer: I sell products in the Media Entertainment business for managing video and metadata.
  - jasode 9y ago
    >didn’t think about professional video such as live sports, music, news, broadcast productions I actually did think of those. I watched NBC's live broadcast of the Presidential election on www.youtube.com and not www.nbc.com. (The NBC website either had an issue with Microsoft Silverlight browser plugin which I don't want to install or complained about ad blocking. On the other hand, the Youtube live stream of NBC works.)
cavisne 9y ago
I would say this is more like twitch/periscope in a box than youtube in a box, most of these products are based around live streaming which has traditionally been a trickier problem to solve. Depending on the pricing it could become feasible for twitch and periscope users to have their own site with their own stream and ads inserted, while still streaming to facebook live/periscope/twitch etc. I wonder if these products support parallel streaming to facebook live out of the box?
- jasode 9y ago
  >more like twitch/periscope in a box than youtube in a box, most of these products are based around live streaming In my mind, I included "live streaming" in the Youtube umbrella of capabilities[1]. E.g. for last year's election coverage, I watched live streams on Youtube to switch between CNN, NBC, and CBS. [1] https://www.youtube.com/channel/UC4R8DWoMoI7CAwX8_LjQHig https://www.youtube.com/channel/UC4R8DWoMoI7CAwX8_LjQHig
timc3 9y ago
I would say the services are currently aimed towards the professional Media and Entertainment sector, to which the services can provide very welcome functionality to certain workflows.
- jasode 9y ago
  >are currently aimed towards the professional Media and Entertainment sector, That's possible. Based on previous AWS services "democratizing" infrastructure services, it seems to also target other entities that are not in the media/entertainment center but still want a robust streaming platform. The options for those dipping their toes into video streaming were: (1) use Youtube, including live stream functionality[1] (2) outsource to video streaming platform (3) do-it-yourself -- difficult to implement before but easier now with the building blocks of AWS Media Services In support of scenario (3), Alex Dunlap the General Manager at AWS Elementa wrote[2]: >"This not only helps traditional video providers innovate faster, but it also opens up new opportunities for startups, government agencies, schools, and multinational enterprises that, before today, had limited access to premium-quality video technology." [1] https://support.google.com/youtube/answer/2474026?hl=en https://support.google.com/youtube/answer/2474026?hl=en [2] http://www.businesswire.com/news/home/20171127005339/en/AWS-Announces-Family-AWS-Media-Services-Complete http://www.businesswire.com/news/home/20171127005339/en/AWS-...
mmjaa 9y ago
>>Training videos need chapters, timeline bookmarks, student commenting, chats, student & teacher interaction, etc. The AWS Media Services doesn't have the metadata infrastructure for that. You'd have to custom build a lot of extra code on top of it for a Yeah, I'd want to put all of that in the client, which is not just a branding exercise but is also a branding exercise, so .. I dunno that I want to give Amazon all the business logic. There is still plenty of scope here, for abstracting away the value into the "very nice client app/front-end that makes people tell their friends.."
shostack 9y ago
>"Instead of creating a "DroneFlying" channel on Youtube.com and attempt to monetize there, you create a url www.DroneFlying.com with AWS Media Services to serve the videos. I would expect some folks to come up with spreadsheets to compare the two strategies." One major factor to consider is what the value of Youtube becomes here. In this case it is free HD video hosting and a built-in social network and platform for getting organic and paid exposure to your brand. Simply creating droneflying.com and posting some videos there won't get you any eyeballs.
- TheGRS 9y ago
  Anecdotally I discover about half of the youtube videos I watch through youtube's search (for things like tutorials), but the other big chunk is from other social media platforms like reddit, twitter and facebook (i.e. other people linking me videos). A really small portion of the videos I watch are from suggested videos on their site. A far cry from the early days of youtube where I would spend hours just flipping from suggested video to suggested video. I'm not one who tunes in regularly to someone's content either, but I imagine that people who do follow several youtubers would probably still watch their favorite people on another service. Twitch has also already proved that the Let's Play genre was ripe for the taking by another platform and they built their own discovery model around it. Not disagreeing with your comment just sharing some of my own observations. If someone wanted to be the "youtube of droneflying" and there was an audience for it, they could probably plug this service into their own social media platform and make it happen (again, if there's the audience).
  - drivers99 9y ago
    > "A really small portion of the videos I watch are from suggested videos on their site." That was me as well until about a year ago. I got a Chromecast, and more importantly, the YouTube app on my mobile device (iPhone specifically). There's something about the presentation/interface and recommendation engine there which has helped turn me into a YouTube addict, unlike the website itself or the apps on other devices such as Apple TV.
- TheAceOfHearts 9y ago

by jasode 9y ago

mabbo 9y ago

> The AWS Media Services doesn't have the metadata infrastructure for that. You'd have to custom build a lot of extra code on top of it for a video training website. Maybe you want that. If you don't like the way it's done elsewhere, do it yourself. Or, build a Training Videos platform via this with the metadata format you like and sell it as a service to companies.

bsaraogi 9y ago

great analogy, but guess these things would comes eventually within the platform as it evolves, metadata/analytics keep following with adoption/conversion ?

timc3 9y ago
It’s a poor analogy because the original poster didn’t think about professional video such as live sports, music, news, broadcast productions as well as OTT. The metadata and analytics will be served by different solutions and products and this will adhere to certain standards and practices that is alien to solutions like Twitch/YouTube and the like. Disclaimer: I sell products in the Media Entertainment business for managing video and metadata.
- jasode 9y ago
  >didn’t think about professional video such as live sports, music, news, broadcast productions I actually did think of those. I watched NBC's live broadcast of the Presidential election on www.youtube.com and not www.nbc.com. (The NBC website either had an issue with Microsoft Silverlight browser plugin which I don't want to install or complained about ad blocking. On the other hand, the Youtube live stream of NBC works.)

cavisne 9y ago

I would say this is more like twitch/periscope in a box than youtube in a box, most of these products are based around live streaming which has traditionally been a trickier problem to solve. Depending on the pricing it could become feasible for twitch and periscope users to have their own site with their own stream and ads inserted, while still streaming to facebook live/periscope/twitch etc. I wonder if these products support parallel streaming to facebook live out of the box?

jasode 9y ago
>more like twitch/periscope in a box than youtube in a box, most of these products are based around live streaming In my mind, I included "live streaming" in the Youtube umbrella of capabilities[1]. E.g. for last year's election coverage, I watched live streams on Youtube to switch between CNN, NBC, and CBS. [1] https://www.youtube.com/channel/UC4R8DWoMoI7CAwX8_LjQHig https://www.youtube.com/channel/UC4R8DWoMoI7CAwX8_LjQHig

timc3 9y ago

I would say the services are currently aimed towards the professional Media and Entertainment sector, to which the services can provide very welcome functionality to certain workflows.

jasode 9y ago
>are currently aimed towards the professional Media and Entertainment sector, That's possible. Based on previous AWS services "democratizing" infrastructure services, it seems to also target other entities that are not in the media/entertainment center but still want a robust streaming platform. The options for those dipping their toes into video streaming were: (1) use Youtube, including live stream functionality[1] (2) outsource to video streaming platform (3) do-it-yourself -- difficult to implement before but easier now with the building blocks of AWS Media Services In support of scenario (3), Alex Dunlap the General Manager at AWS Elementa wrote[2]: >"This not only helps traditional video providers innovate faster, but it also opens up new opportunities for startups, government agencies, schools, and multinational enterprises that, before today, had limited access to premium-quality video technology." [1] https://support.google.com/youtube/answer/2474026?hl=en https://support.google.com/youtube/answer/2474026?hl=en [2] http://www.businesswire.com/news/home/20171127005339/en/AWS-Announces-Family-AWS-Media-Services-Complete http://www.businesswire.com/news/home/20171127005339/en/AWS-...

mmjaa 9y ago

>>Training videos need chapters, timeline bookmarks, student commenting, chats, student & teacher interaction, etc. The AWS Media Services doesn't have the metadata infrastructure for that. You'd have to custom build a lot of extra code on top of it for a Yeah, I'd want to put all of that in the client, which is not just a branding exercise but is also a branding exercise, so .. I dunno that I want to give Amazon all the business logic. There is still plenty of scope here, for abstracting away the value into the "very nice client app/front-end that makes people tell their friends.."

shostack 9y ago

>"Instead of creating a "DroneFlying" channel on Youtube.com and attempt to monetize there, you create a url www.DroneFlying.com with AWS Media Services to serve the videos. I would expect some folks to come up with spreadsheets to compare the two strategies." One major factor to consider is what the value of Youtube becomes here. In this case it is free HD video hosting and a built-in social network and platform for getting organic and paid exposure to your brand. Simply creating droneflying.com and posting some videos there won't get you any eyeballs.

TheGRS 9y ago
Anecdotally I discover about half of the youtube videos I watch through youtube's search (for things like tutorials), but the other big chunk is from other social media platforms like reddit, twitter and facebook (i.e. other people linking me videos). A really small portion of the videos I watch are from suggested videos on their site. A far cry from the early days of youtube where I would spend hours just flipping from suggested video to suggested video. I'm not one who tunes in regularly to someone's content either, but I imagine that people who do follow several youtubers would probably still watch their favorite people on another service. Twitch has also already proved that the Let's Play genre was ripe for the taking by another platform and they built their own discovery model around it. Not disagreeing with your comment just sharing some of my own observations. If someone wanted to be the "youtube of droneflying" and there was an audience for it, they could probably plug this service into their own social media platform and make it happen (again, if there's the audience).
- drivers99 9y ago
  > "A really small portion of the videos I watch are from suggested videos on their site." That was me as well until about a year ago. I got a Chromecast, and more importantly, the YouTube app on my mobile device (iPhone specifically). There's something about the presentation/interface and recommendation engine there which has helped turn me into a YouTube addict, unlike the website itself or the apps on other devices such as Apple TV.
TheAceOfHearts 9y ago