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I wonder why they announce it the week of AWS conference reinvent? Shouldn't they wait two days and do it during keynote? Or they just run out of space during

• theDoug 9y ago
  Companies typically do this to spread the media coverage. Conferences such as reinvent naturally have a lot of touch-points, but it doesn't do well if there's more being pumped out than can be consumed, or so much that your target audience doesn't notice their particular area of interest amongst the noise.
• tjbiddle 9y ago
  AWS makes announcements like these pretty much every 1-4 weeks as-is; they're always innovating - not just releasing for their big conference.
• praneshp 9y ago
  Their event actually "started" around midnight on Sunday with a midnight madness event or something. I think that's when the announcement was made. My wife works in AWS Elemental and stayed up to watch the announcement.