> The issue isn't creating this kind of data, its excessive retention,... Exactly. As Maciej Ceglowski (@idlewords) has put it, companies should view data as

> The issue isn't creating this kind of data, its excessive retention,... Exactly. As Maciej Ceglowski (@idlewords) has put it, companies should view data as nuclear waste: http://idlewords.com/talks/haunted_by_data.htm http://idlewords.com/talks/haunted_by_data.htm I would say it's more like human waste: it's necessary, and you can do useful things with it, but you don't want to keep it around.