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At some point we'll have to stop blaming Franco for every problem we have. Yes, it was a time of isolationism that crippled us in many ways, but most of the peo
by loopbit 9y ago
At some point we'll have to stop blaming Franco for every problem we have. Yes, it was a time of isolationism that crippled us in many ways, but most of the people working today never lived through the worst of it. Even companies that were founded while Franco lived (or before) are now managed by a younger[0] crowd
In my (very personal) opinion, the fact that not many people, comparatively speaking, are fluent in any language other than the local languages and a certain level of short sightedness that makes us look only to local markets[1] has much more to do today than the dark ages of the dictatorship.
I moved out of Spain more than a decade ago and things seem to be changing (at least now I find spanish products in my local supermarket that I had to bring in my luggage before when I went for a visit), but we are late to the game and it will take time to catch up.
[0] Well, -ish
[1] Not exclusively a Spanish fault... Many countries suffer this to certain level.
- dgut 9y agoI was explicitly referring to the topic at hand: Marketing abroad/International brands. What I described is undeniably one of the major reasons, if not the most important one. Most true global brands were established in the post-war period (Spain couldn't have participated in it that is). Language barriers are a common issue for all our neighboring countries, more so in the past. > most of the people working today never lived through the worst of it You don't have to be around when the earthquake hits to live with its consequences. But sure, things are going somewhere, where exactly I'm not sure.