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If you make your content only available for paid subscribers than it doesn't get talked about. If you don't get talked about you lose the importance of being th
by guelo 9y ago
If you make your content only available for paid subscribers than it doesn't get talked about. If you don't get talked about you lose the importance of being the so-called "newspaper of record". And if you don't get talked about you lose the new subscribers that come from word of mouth. In the old days there was just a few options available in a city and a handful of national papers. Today there is an almost infinite selection of available content. They also had the classifieds. This allowed business models that are not possible today.
- JumpCrisscross 9y ago> If you make your content only available for paid subscribers than it doesn't get talked about This doesn’t seem to apply to the Financial Times or the Wall Street Journal.
- dv_dt 9y agoHaving a market catering to an older, richer, and more data driven niche has it's advantages. They are subject to some the same pressures as newspapers, but likely will gain effect at a later time frame then more general newspapers. They also deliver data that is more niche, and less likely to be delivered by alternate channels.