Indeed, here's the relevant CEO quote in the article: > "We recognize we have to get more direct-to-consumer revenue over time, and the way we will do that is

Indeed, here's the relevant CEO quote in the article: > "We recognize we have to get more direct-to-consumer revenue over time, and the way we will do that is through membership-type propositions, but it’s going to be much more than a paywall. A paywall is to me an inverse loyalty scheme, where the more you consume the more you pay, which doesn’t seem to work."