Prosecco is a good example of that. At least in the UK, anyway. Many British people are absolutely obsessed with the stuff, to the point where it forms part of

Prosecco is a good example of that. At least in the UK, anyway. Many British people are absolutely obsessed with the stuff, to the point where it forms part of their identity (See [0]). The Prosecco industry have done an astonishingly good job of marketing it over the last 10 years or so. I'm not a wine connoisseur, but when it comes to "cheap Champagne substitutes" I've always thought that Cava is basically just as good. And I'm aware that phrase will probably offend lovers of all three drinks! [0] https://duckduckgo.com/?q=prosecco+wall+sign&iar=images&iax=images&ia=images https://duckduckgo.com/?q=prosecco+wall+sign&iar=images&iax=...