You're absolutely right in what you say, but I think we're talking past each other. Whether a blog exists or not is meaningless. It's what's in the blog that ma

You're absolutely right in what you say, but I think we're talking past each other. Whether a blog exists or not is meaningless. It's what's in the blog that matters. And really, in this conversation, to me, blog is synonymous with self promotion. It's a topic I've been on the fence about for a while: how necessary, if at all, is self promotion? I think blogging and using github are just modern ways of networking and interacting with more people through technology. Writing a book is great, and so is being good at your work. Furthermore, I think the project nature of software development, lends itself more to developers being free-agents rather than employees, which was my original motivation for commenting here. I just hear so many recruiters and hiring managers pat themselves on the back for "finding a great developer", that I wish more developers would promote themselves in order to make it less of a talent search, and so that they could showcase their knowledge, talent, and capabilities to the widest audience.