Agreed, and this is where it can get messy. Distracting investors from bad news to buy your company more time to accomplish hard goals is one thing, and a nece

Agreed, and this is where it can get messy. Distracting investors from bad news to buy your company more time to accomplish hard goals is one thing, and a necessary evil that many companies (big and small) face from time to time. But when this practice becomes a regular thing because execution continues to fall short of promises, you fall down a slippery slope where perception matters more than reality this is a large part of what happened with theranos