I think a large part of it is due to excessive exposure to life of the rich and successful. Seeing these images through Instagram feels more like a personal int

I think a large part of it is due to excessive exposure to life of the rich and successful. Seeing these images through Instagram feels more like a personal interaction than through a magazine, not to mention the frequency. I have felt this myself having for a period followed the 'it' group in my city. These people were in the best clubs, restaurants, yachts, holiday destinations almost all the time surrounding by beautiful and what appears to be interesting people. Hard not to feel deprived when your monkey mind perceives that as somewhat normal. Despite a very, very small number of people who have this lifestyle, there are enough for this type of life to appear pervasive. In the past our exposure to this subset of people was extremely limited. Fashion and gossip magazines would do profiles giving a small glimpse into the world. Generally the incredible lives some people have was hidden. I think it is probably best not to be frequently reminded of a lifestyle that is likely out of your reach. If one thinks not obtaining this lifestyle is a failure (work on this thought if you do!), don't reopen the wound several times a day.