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There's some evidence that brainstorming is less effective than telling people to prepare a list of few ideas before the meeting and then merging those lists [1
by mamon 9y ago
There's some evidence that brainstorming is less effective than telling people to prepare a list of few ideas before the meeting and then merging those lists [1]. During brainstorming sessions people's creativity seem to be limited by other people ideas, not inspired by them.
[1] http://www.businessinsider.com/brainstorming-3-reasons-why-everything-you-know-is-wrong-2013-5 http://www.businessinsider.com/brainstorming-3-reasons-why-e... (sorry, couldn't hunt down original paper mentioned in the article)
- b0rsuk 9y agoThe study group consisted exclusively of males. Maybe it's a male thing ? I heard (but can't remember the sources) that women work better when collaborating, while men work better alone. I wonder if I get downvoted for saying this. I think misandry is politically correct, because it's not that discrimination is frowned upon, it's just misogyny and racism.
- megaman22 9y agoIn my experience, brainstorming tends to be dominated by whoever is loudest and least coherent - the fuzzier and less thought-out an idea is, the easier it is for everyone in the room to agree on the broadest strokes, and have completely different understandings of how to actually get there. Try to pin them down on specifics, and you get labeled as obstructionist or otherwise "difficult".