> Developers would rather die than spend a dollar on any product That's just silly. I'm a developer and I have spent plenty of money on good products that help

> Developers would rather die than spend a dollar on any product That's just silly. I'm a developer and I have spent plenty of money on good products that help my work. Hell, literally today I dropped $30 on a word processor. And there is a huge market for developer-focussed SAAS and PAAS products. > no matter how better it is or how bad they will suffer Example? Citation needed. > The other half of the lesson is branding and hype cycle These cryptic pronouncements are kind of useless. Again, give an example. Out of those things on your list I'd give you mongodb as a hype-driven mistake but that's pretty much it.