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*People who let Strave track their every move when running their app, mapped.
by aw3c2 9y ago
*People who let Strave track their every move when running their app, mapped.
- notatoad 9y agoYes, obviously. But there's enough Strava users that that's a pretty good proxy.
- timthelion 9y agoNot at all. This is a good proxy for the activities of wealthy people who don't care about privacy. I'd be interested in this map if I wanted to know where to put up ads for overpriced energy bars. But this isn't a map of physical activity.
- j_s 9y agoThis is actually a great point about a highly targeted physical marketing opportunity. I recently saw a small sign nailed to a tree on one of the thousands of back roads in the area that basically turn into a parking lot during rush hour. I'm sure you would catch some flak for spamming on nature trails but normal streets are less offensive.
- outericky 9y agoto be fair, strava has a free app option, nearly everyone has a smartphone these days (not just the wealthy), and running is pretty much one of the cheapest sports/pastimes/activities one can do. [edit] I guess the items highlighted in the blog post probably require some coin...
- Buldak 9y ago>running is pretty much one of the cheapest sports/pastimes/activities one can do It is, but I suspect that runners still tend to be affluent. Just why is an interesting question. http://www.runningguru.com/SM/Demographics.asp http://www.runningguru.com/SM/Demographics.asp
- outericky 9y agoInteresting survey. Though I think the survey demographic is not representative of the general population. Most people who run, or consider themselves runners or joggers don’t run 4.5 days per week and/or average 29.5 miles per week. Interesting nonetheless thanks for sharing.
- notatoad 9y agoIt never claimed to be a map of physical activity. It's a map of athletic activity. i.e. the people who purchase overpriced energy bars.
- aw3c2 9y agoThe title was changed after I posted my rant. Previously it used a term like population or people (can't remember) including everyone which was stupid.
- miahi 9y agoMost of the tracks are not recorded by phones, but by (90% Garmin) sport watches, and the users chose to upload the tracks to Strava because of the useful features they add to that track (like comparing your exercise with others'). And the heatmap is only using the tracks that are public (again, the users chose to make them public). Ok, you don't know what other value Strava is extracting from these, but that was not a shady "we track you everywhere" business like other big names do, it's something the users really chose to publish.