> 2. People attach themselves to Journalists and Editors these days. Not to papers or organizations. People don't respect "The Washington Post" so much as they

> 2. People attach themselves to Journalists and Editors these days. Not to papers or organizations. People don't respect "The Washington Post" so much as they respect "Robert Costa". Similarly, no one says they trust "Fox News", but a lot of people trust "Chris Wallace". See the difference? This simply doesn't ring true. What about when David Pogue and Katie Couric went to Yahoo News? Or when Nate Silver left the NYT? Or when Mossberg/Swisher set up Recode? The audience largely didn't follow. People trust brands and institutions, even when they say they don't.