He's right to be distrustful. People are terrible at taste tests. If you ask people how something tastes, they will tend to tell you what they think they're exp

He's right to be distrustful. People are terrible at taste tests. If you ask people how something tastes, they will tend to tell you what they think they're expected to taste rather than what they actually do. There's plenty of scientific evidence for this based on wine studies[1], but on a personal level, the tongue map myth[2] is the one that gets me. It was taught in science class as true, and we did (non-blind) experiments to measure the effect, but we failed to conclude the effect didn't exist. [1] https://en.m.wikipedia.org/wiki/Blind_wine_tasting https://en.m.wikipedia.org/wiki/Blind_wine_tasting [2] https://en.m.wikipedia.org/wiki/Tongue_map https://en.m.wikipedia.org/wiki/Tongue_map