Yup I'm aware. But you can't really fundamentally change the core value of your company no matter how you try. I've seen a lot of "investigative journalism" pi

Yup I'm aware. But you can't really fundamentally change the core value of your company no matter how you try. I've seen a lot of "investigative journalism" pieces written by Buzzfeed designed to be controversial. There's a fine line between "let's investigate to let the public know what they really need to know" and "let's investigate to find all the dirty secrets of some successful organization or a person so that the public can publicly shame them and feel good about themselves while doing it". To be fair, a lot of formerly reputable journalistic sources are doing the same thing, but Buzzfeed is the spiritual leader of this trend. Which brings back to my main point--it's not a single publication, the entire media industry is rotting and eventually there will come a crash, which is a good thing, since from the ashes will arise quality.