This is really interesting - and to put my own biased spin on it I think its not only farming. I left my bigco desk job last summer (left == was booted out wit

This is really interesting - and to put my own biased spin on it I think its not only farming. I left my bigco desk job last summer (left == was booted out with separation package when our org got whacked). I started a small business with a former employee who is now my partner. Its still a desk-job in a sense - I work at a desk on my computer. But that desk is nothing like a "desk job" at a big co. In our small business, we're primarily a software company, HOWEVER, our philosophy is "this is our business; we can follow our interests and do whatever we want". Interestingly, one of the things we're looking at is agriculture - and without putting to fine a point on it, sustainable agriculture is built in to that. So .. we're building some portfolio items that include control systems for plant care etc. We're totally boot strapped, working off our savings and some IoT and cloud consulting gigs. Our goal, with some careful planning of our time, is to have those gigs pay for our porfolio item development which with some marketing and customer development could lead to better understanding of requirements for product development. Re this article - I can totally imagine that some of our customers will be these small scale farmers - who need the right mix of tools (and prices) to help them operate. The tools/products for large farms are, IMHO, incompatible with their needs. Also, for the past several years I've really been interested in small-scale malting for beers and whiskies. ..I need some small number of acres to get started ..our bent for software could be applied to malting. "our company can do whatever it wants" :)