Couldn't agree more. I think Amazon really had tried to design based on the user experience at the center and not colors/how it looks/cool AJAX etc. A lot of ti

Couldn't agree more. I think Amazon really had tried to design based on the user experience at the center and not colors/how it looks/cool AJAX etc. A lot of times you see a big letter from Bezos on the homepage and I think its brilliant. Amazon is basically what every ecommerce should to copy - because they have figured out what works.