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> These are all lifestyle choices. You make your purchase not just because of the product but because of your identity, feelings, and values. I think it's the
by ShabbosGoy 9y ago
> These are all lifestyle choices. You make your purchase not just because of the product but because of your identity, feelings, and values.
I think it's the other way around. A product can have such good marketing that it gives the illusion of identity, feelings, and values - for example, fair trade coffee.
- astura 9y agoSo what? That's irrelevant, it doesn't matter. The purchase is still made at least partly because of the purchaser's identity, feelings, and values. It doesn't matter if the traits in question are all marketing or objective.
- sah2ed 9y agoI think the grandparent point was about buying commodity goods from not just any seller but a seller who's values aligns with theirs. What you talked about is the whole point of good marketing -- to allow people who are not already customers make the connection to products they should be buying.