3 ms·

So, if it's so revolutionary, why has it made it to a theater yet? Not to mention, I don't think Magic Leap has released any products.

• erikpukinskis 9y ago
  Why didn’t Apple release the iPhone in 1997?
  • JBlue42 9y ago
    When they get their product to market, their might not be a market, at least in 3D cinema. 3D still exists, some are required to shoot in it or have it converted in post, but it seems more a strategy to capture more profit from non-American markets than to actually punch forward any sort of cinematic innovation. If 70% of your blockbuster's money is going to come from overseas, might as well mine it for all it's worth. I helped convert a ton of movies to stereo from 2011-2013 in the height of all this. It was a nice pay day but the companies involved had to keep moving to different tax-efficient locales and using cheaper labor to actually make money. Unless you were able to get a director shoot in 3D, a much more complex task, then you get stuck with the labor-intensive conversions to add your $5-10 to a ticket price. But hey, maybe it will work out. I'll be happy not to pay for it.