Wrote in some detail on this subject a few months back (and wound up in HN Monthly thanks to you guys upvoting!): http://conversionvoodoo.com/blog/2010/04/incr

Wrote in some detail on this subject a few months back (and wound up in HN Monthly thanks to you guys upvoting!): http://conversionvoodoo.com/blog/2010/04/increase-your-conversion-rate-by-making-your-site-uglier/ http://conversionvoodoo.com/blog/2010/04/increase-your-conve...