I am running coderfit.com - a tech recruiting agency - after working for three years as a Python/Javascript engineer. I would say recruiting is like poker, you

I am running coderfit.com - a tech recruiting agency - after working for three years as a Python/Javascript engineer. I would say recruiting is like poker, you should be skillful in what you do, but it also depends on the cards you get (good candidates that look for jobs now & clients that don't suck). So "recruiting progress" is much harder to predict than - let's say - a software project, where things are much more deterministic because you don't depend on people so much saying yes to what you offer them. Also, a big question is, do you want to do linkedin-spam (outbound) or build a reputation writing high-quality content and play the "long-game" or do something entirely different? What do you hire your recruiter for? What should he/she do?