“a new type of sports media company that is focused on technology and automation instead of paying people to research and report news like is the norm with trad

“a new type of sports media company that is focused on technology and automation instead of paying people to research and report news like is the norm with traditional sports media." seems like he is making the Demand Media of sports; perhaps a good idea :) What could you be the Demand Media of? Also what if Google starts dis-liking auto-generated content?