Yes, because it still wants your money. Saying "Now app X has a feature to do Y" is fine, but when it requires additional purchases to "do Y", it is an ad. I

Yes, because it still wants your money. Saying "Now app X has a feature to do Y" is fine, but when it requires additional purchases to "do Y", it is an ad. If Hacker News would display "did you know you can subscribe to read grahamburgers next reply", but I have to pay before I can read, it is an ad.