The biggest mistake was the assumption that he could ship 700 copies in a couple months. It seems this was based more on what he needed to pay the bills, not in

The biggest mistake was the assumption that he could ship 700 copies in a couple months. It seems this was based more on what he needed to pay the bills, not in any way tied to what demand would be. This is a fundamental mistake in setting business goals, product pricing, revenue estimates, etc. He could have scoped out similar games in terms of quality, complexity, genre, etc. and based his estimate off of this, or looked at other games conversion % of wish list to paid purchases.