Paid posts on Instagram are advertising and need to be disclosed as such in many countries. Reviews are generally not paid for because it presents a conflict of

Paid posts on Instagram are advertising and need to be disclosed as such in many countries. Reviews are generally not paid for because it presents a conflict of interest between the person reviewing and the product they are reviewing which is detrimental to the people who want to know if they would like a product. That said you can definitely pay for advertising through 'influencer' coverage. Probably out of the budget range of all but the most well funded individuals though. Which is part of the issue as most people assume making a good game is enough rather than looking at the business holistically and properly budgeting for marketing.