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Actually, Plenty of Fish is the best example of success due to being early. The site lacks any kind of special features that distinguished it from its competit
by akamaka 16y ago
Actually, Plenty of Fish is the best example of success due to being early. The site lacks any kind of special features that distinguished it from its competitors.
Success came from being an early entrant into the SEO game and recognizing ahead of others that AdWords could support a totally free site.
- zephyrfalcon 16y agoHow was PlentyOfFish "early"? According to Wikipedia, it was founded in 2003. Similar sites had been around long before that, e.g. eHarmony (2000) and match.com (1994).
- PaulJoslin 16y agoAs has been said. Match / eHarmony were not free services. That was what made PlentyOfFish unique at the time. If you go and find the founders blog you can track the entire process of the site (like BingoCreator), including his girlfriend holding a (2 month) paycheck from google adsense for $450,000
- notahacker 16y agoAlso, Adwords-based business models probably do work better due to being ugly - the ads are both more likely to blend with the rest of the site content and more likely to be clicked by users actively wanting to leave the website for a better one. Where Plenty of Fish succeeds more than thousands of similarly ugly ad-based sites is by being big enough, useful enough and famous enough for people to come back.