When it comes to finances, people have a shockingly hard time figuring out the true cost of things. I've seen this a lot with things such as driving and income

When it comes to finances, people have a shockingly hard time figuring out the true cost of things. I've seen this a lot with things such as driving and income taxes. As he mentions, this informational asymmetry works to Uber/Lyft's advantage, so I doubt we will see any changes from them.