Like the Bucaneers did with their debut season, no one scores with a golden football. I like the framing of the problem. For SMBs, their path to happiness is d

Like the Bucaneers did with their debut season, no one scores with a golden football. I like the framing of the problem. For SMBs, their path to happiness is determined as either an economics or a marketing problem. And frankly, most business owners just aren't that savvy and they don't know what they want but desperation, and no layers of bureaucracy, lets them try crazy things. Your product or service is valued accordingly, if it's not garnering as much demand then change the pricing. That's economics. If you want more people to buy your products at your price then you spend more money research capture that top happiness triangle. That's a marketing problem. Companies will pitch to SMBs and conflate the two problems. Their ad copy and sales team will tell you all the tantalizing promises of success in the far off mountains, if only you are hardened and wise enough to climb it. MacHeist came along and tried to solve the economics problem for developers. People clamored that it's good to sell $500 software packages for $49 but don't consider the additional 2,000 low-end customers--customers that wouldn't try the software anyways--indie studios have to support. Not all customers are the same. Foursquare came along and is trying to solve the marketing problem for SMBs but where's the value proposition? What do you advertise to people that have already checked in to somewhere? Groupon is the Digg of foot traffic.