I would love to know the A/B difference between having the ugliest logo man can make (or simply no logo) and your currently best one (your original logo). That

I would love to know the A/B difference between having the ugliest logo man can make (or simply no logo) and your currently best one (your original logo). That could give you a scale of how much a logo can possibly affect your conversion rates. Maybe the difference can be as much as 20-30% with a bad logo, but you wouldn't know by A/B testing two random designs. Regarding the logos' aesthetics, a lot of people want to chime in and they probably have something to their point, however since they are not designers they do not have the experience of knowing what people in general find aesthetically pleasing. Because when you design things for people you learn that you can't find anything that everybody likes, you can only find something that a greater percentage of people will find more beautiful than the next thing. You almost learn that designing based on your own opinion will always yield poor results, so you design based on what you've learned that the biggest percentage of people will like.