TL;DR: US companies stand to benefit from reduced regulation. This is a case where a few companies really want to be able to change their pricing structures to

TL;DR: US companies stand to benefit from reduced regulation. This is a case where a few companies really want to be able to change their pricing structures to increase profits, and consumers in general don't want that but also aren't particularly involved. So there isn't a big public outcry (except among HN readers <3) and these companies are lobbying the FCC hard to make "business-friendly" changes. It's called concentrated benefits and diffuse costs.