I'm on the market for another startup idea and one of the most ubiquitous advice I'm hearing nowadays is that "there's a startup in every Excel sheet". From th

I'm on the market for another startup idea and one of the most ubiquitous advice I'm hearing nowadays is that "there's a startup in every Excel sheet". From that perspective WSJ is doing a great job in making the bed for these ideas: startups will eventually want to sell to those "Finance Chiefs" which is never an easy job.